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Prioritising tasks in your business – What you should focus on first

Differently Aligned Podcast – Episode 11

by Adina Levy

In this episode, I’m going to cover prioritising tasks in your business  and what you should focus on first. One of the members of my neurodivergent business collective recently asked me this question: ‘I’m not sure of the order to follow. What should I set up first? What will help my business? How much time could be allocated to different business tasks?’ This question, and I feel like many of you will benefit from hearing the answer. So I thought I would make today’s podcast episode all about this. I think an important factor here is that depending on the stage of your business, there will be different amount of time spent on different parts of your business. 

Links & Resources

Learn more and join the collective waitlist here: https://ndbusiness.co/neurodivergent-business-collective/

Affirming Communication for Autistic Children Course for Speech Therapists – Info here: https://playlearnchat.com/acac-course/

(Registrations open until 5th July)

Coverkit Link – https://partners.convertkit.com/r0q3orewj68e

Guide to Raising Prices in an NDIS Capped World – https://courses.playlearnchat.com/offers/pazgwu2f/checkout

 

Free things for neurodivergent business owners: ndbusiness.co/freebies

Learn more about future events: 

https://ndbusiness.co 
www.instagram.com/neurodivergent.business 

 

Transcript

 Welcome to the Differently Aligned Podcast for Neurodivergent Business Owners. I’m Adina Levy, an autistic ADHDer and a multiple business owner. From a card-making business at age 8, through to handmade cloud cushions, running a speech therapy team with a traditional office, and now to my lean, profitable, nimble, and fun online businesses, Play. Learn. Chat. and Neurodivergent Business Coaching and Consulting.

I’m all about supporting neurodivergent business owners like you to build a business that is aligned with your brain, your skills, your passions, your wants, your support needs and your life. And it can be profitable, fun and impactful along the way.  

So join me for ideas, support, conversations and guidance to grow your business without burning out. Let’s turn up the fun, the flow, and the alignment.

Acknowledging Traditional Owners

This podcast is recorded on the Aboriginal lands of the Gadigal and Bidjigal people. I acknowledge the traditional owners elders past and present, and I extend my acknowledgement to any Aboriginal first nations people listening in.

One of the members of my neurodivergent business collective recently asked me this question. This question, and I feel like many of you will benefit from hearing the answer. So I thought I would make today’s podcast episode all about this. 

She asked. I’m not sure of the order to follow. What should I set up first? What will help my business? The most creating challenging webinars and programs is probably where I spend 90% of my energy, which is not helpful. If you don’t have an email list, not connecting with your audience. I guess my question here is, is that like a percentage breakdown of where and how much time could be allocated to different business tasks. So, yes and no. What I wanted to share first was this idea. 

That does no. Absolute clear roadmap for exactly what you should do next. 

In your business, nor is there a specific percentage for exactly how much energy you should spend on different kinds of activities? I think an important factor here is that depending on the stage of your business, there will be different amount of time spent on different parts of your business. And will change as well, depending on what kind of business model you have. 

It will also depend on how your brain works, what you are most excited by in your business and how aligned your business currently is with the way that your brain works. And yeah, so many other factors. So there’s not one simple answer to this question, unfortunately, which I think can be hard sometimes when you’re seeking absolute clarity and it’s really, really individualized. 

What I find really works for me in all the various stages of the various businesses that I have is allowing myself to do a mix in each day, in each week of those big, important longterm things, as well as some fun, short term. Exciting, whatever has grabbed my attention kind of things. 

A key example is something I’ve been up to recently in my other business, play, learn chat. primarily do professional development for adults who support neurodivergent children. 

All year, I’ve been planning towards a launch of my main course, my big cause affirming communication for autistic children, which is a course I’ve designed and have recorded the core modules already. 

I spent a long time planning when I was going to open up the doors for this launch, how the launch would work, the dates that I was going to announce certain things, all the different components that were going to go into the launch, the budget for ads. 

So many things. It was a very well thought out. Very deeply planned activity. 

I’m actually in the middle of it right now. So if you happen to be listening, when this comes out and you are a speech therapist, The course is available until the 5th of July. Otherwise.  I know this was crossing my businesses up, but I know that there are quite a lot of speech therapists who  are in my audience for differently aligned. 

So I will say the link to that course in the show notes. So you can also join the wait list if it’s not live when you’re. When you are listening. 

Anyway, my point here is this is a big piece of my business revenue over the year. It’s my bread and butter. It’s one of the core things that I do in my Playland chat business. It’s important and planning it out in such a structured way is kind of satisfying for me, but also a little bit of drudgery. 

It’s not the most exciting, shiny, fancy activity. 

It’s kind of a slow burn thing. I feel like for me, it really taps into my autistic side of my brain where I get to. Do careful planning, looking ahead, making sure that things are going to look just the way that I want them to. 

Now another thing that happened last week was that the NDIS. So if you’re not in Australia, This is our national disability insurance scheme that provide the funding for. People with disabilities. It’s a really messed up system. Let’s just put it there. We’ll put it lightly. It’s really, really broken. 

Every year, they announced an update to the prices that they will pay for certain supports and for many therapies, including speech therapy, occupational therapy, social work, and others. 

For the fifth year running, they opted to keep the fee they’re sort of maximum fee for speech therapy. And for these therapies, the same. 

Now if you know anything about economy and inflation, even if you don’t know much, you might have a sense that over time $1 is worth less and less. So the maximum price cap that was set five years ago at that time, it was a fairly good and sustainable weight or amount to pay for therapy from a business perspective. 

And now five years on that amount is worth. About 16% less. What that means is where actually backsliding, it the amount that we were allowed to charge according to NDIS. Has become less and less each year effectively in terms of how much he can actually buy with that money. How many of your business expenses you can cover it with that funding or how many of your personal expenses when you choose to pay yourself a wage? 

Anyway, I’m not here to rant on that in though. 

You can hear me ranting and raving a little bit already, but. Importantly, what I wanted to share is. Along with many other allied health professionals. I felt incredibly frustrated and activated by the fact that year after year. Our work has continued to be devalued. By the funding body. 

I feel very passionate about supporting business owners to have financially viable, sustainable businesses. As you probably know. So I had this idea on Friday afternoon, last week to create a guide, a PDF guide to support allied health professionals, to understand how they can raise their prices. Given the context of this cap on prices that just hasn’t changed in five years. 

I’ve been helping business owners with this stuff for a long time. And I have a lot of documents and. Templates and ways that I’ve talked to. Clients and the community about how we do, how to think about pricing. Anyway. So Friday last week I had the idea to create this guide. I am currently in the middle of a launch for my main course, for the whole year. 

One approach might have been to tell myself, don’t do the price guide now. Settle down. It’s not the time. Focus on the one main big project. Well, in this instance, I allowed my ADHD to thrive. I allowed my passion, my excitement, my. Otter. My frustration to really push me. And I decided I was going to create this guide. I could hear as well that the industry was asking for it. At this exact moment in history in time was the moment that so many people were feeling really, really activated to seek, to find ways to legitimately ethically and. 

Thoughtfully raised their prices. So even though I was away for the weekend, I thought.  I am going to create this guide. I’m not going to hold myself down. I am feeling incredibly cold to do this, so I pretty much wrote most of it on my phone.  Over the weekend. What I was sort of at, in about nine days popped into my head. 

I created that  Google doc and I just brain dumped everything that I was thinking needed to go in there as well as taking on the feedback and questions from people who were sharing their concerns and questions with me. 

Anyway. By Sunday, it became clear to me that I wasn’t quite going to have it finished in the quality that I wanted it to be. I needed to have another eye over it. I needed to spellcheck and update a few sections. So on Sunday, which is the end of the financial year in Australia, I decided to put it up for sale to pre-sell it. 

So with information that it was going to arrive in people’s inboxes the next day , on Monday. 

Now, this was an absolute distraction. I spent most of Monday fixing, editing, updating it, doing the layout, making sure it was as clear and as sinked and as accurate as possible. I also expect that I’ll make amendments to it over time.  And anyone who buys it will continue to get the updated version. And I’ve just gone into have a look now at how many of these things have sold. 

It’s currently Tuesday now. So I only thought of this idea four days ago. The recess was up for sale two days ago and now 90 people have bought it. Now I will say, not every instantaneous quick idea that I have has a pay off like that. In this case, it was a beautiful payoff. And it’s a really lovely validation that sometimes. My passionate in the moment, ideas are actually really worth chasing. I will say the caveat here is I can’t promise your results will be the same, but there is a case to be made for sometimes chasing the thing that is quick, short, exciting, and interesting. Whether it’s a whole new side quest and creating a whole new thing to sell to people that is based on market demand or something that’s really come up for you is very important. Or even if that short term thinking is  more about a particular activity that you want to do in your business behind the scenes. 

I don’t want you to always be denying yourself, those little joys, those sparks, those more immediate things, because it’s really important to have a balance. So here is where I come back to that big idea of what should you do first in your business? When it comes to any activity, whether you’re looking at your to-do list or whether you’re looking at the bigger set. The bigger project of how to start and set up your business. I think it’s so important to allow yourself a mix, a blend of both the big, important, sometimes boring things. 

And the smaller, more delightful, more interesting things across every day, across every week in all of your activities and mix can help you. Get a bit more balanced. 

Now on the specific question. So in this case, the person asking the question is looking at setting up webinars and programs and thinking about building an email list.

It is absolutely worthwhile building the email list first. There is unfortunately no point in creating something to sell. If there’s no one to sell to. If you feel passionate about an idea you have for a course or a webinar or a workshop. Capture that note it down. You can outline it. You can start to create it, but don’t go all the way down that garden path. 

You need to ensure that you have people to sell your thing to, and before you can sell it to them, you need to let them know that you are someone who has interesting ideas that are worthy of listening. That you’re worth listening to. 

You need people to get to know you and to get to know your angle and the kind of ways that you teach in the well,. And the kind of content that you share. So in my neuro divergent business collective, I’ve got a whole webinar, which is about building your email list and cultivating those connections in a way that is aligned with you and the supportive to the people on your email list. 

Building the email list takes time, setting it up. Doesn’t take all that much time. So the key things that you need to do as early as possible is choose an email service provider. I use convert kit for this. 

And I really recommend it. I’ve got a link in the show notes where you can get convert kit and it is my affiliate link. So if you choose to sign up, I will get a small percentage of the sale. 

And I thank you very much for it, but that’s up to you. If you find. That another platform works better for you. Absolutely use that. So you need your email service provider. You need a way that people can end up on your email list. 

The first quickest way will just be through a simple form where they give you their first name and their email address. And they’re just signing up to get updates. Simply start with that as quick as possible. The next step is for you to build a lead magnet. 

And a way for people to get the lead magnet. So a lead magnet is literally a way of magnetizing people to give their email address. Some of you might be here because you have subscribed to one of my lead magnets. And I thank you for doing that. And I hope it was helpful for you. I have a whole other section in that webinar in my neuro divergent business collective, that is about emails. Where I talk about lead magnets as well. 

So for argument’s sake, I mean the lead magnet could be anything, but it could be like a simple handout, cheat sheet, a checklist. They often go down quite well. Something that you think the people who you will eventually have something to sell to what is sort of a quick win? What is a quick way that you can support them? And that lead magnet, that PDF, for example, on its own, is something really useful? 

If they like it, if they’re interested in going further, then they may choose to keep learning with you. AKA buy your thing later. So once you have your email list set up, so you can collect people’s email addresses, you have a form where people can just say they want updates, and you also have a lead magnet where people can sign up to get a particular, useful, helpful tool of yours. Or some helpful information. You’re then going to be emailing them regularly and how regularly, how often that is up to you. 

And it’s something I go into a lot more depth in my webinar. 

That my collective members have access to, but it’s something that you need to choose a frequency. That is aligned with your capacity and to get started, do something rather than nothing. So aim for one email every month. If you can’t do more and that’s fine, one is better than zero. Don’t be collecting email addresses and ignoring everyone. 

If you’re collecting email addresses, people want to hear from you. They want to learn from you. They want your ideas. Don’t overthink it. Don’t overcomplicate it. Simply send them a quick line with something you’ve been thinking about something you’ve been working on, something that you can share with them, like a little nugget of information. Very often I repurpose my Instagram posts as emails or my emails become Instagram posts. They don’t need to be super long and in depth, unless that truly is your style and your readers like that too. 

So start by building the email list, communicating with the email list, and while that’s going on, you can continue working on the other thing that you want to be creating and selling your course, your webinar, whatever that is. 

If you want to be selling one to many meaning, not just doing one-on-one individual client sessions, but you want to be selling tickets to events or webinars or programs. Or selling resources, things like that. You absolutely need an email list of lots of people over time. 

I don’t even think it’s optional. So I hope that this has been useful. I’ve kind of gone on a bit of a journey. Both through prioritizing tasks and prioritizing projects. The important thing is that your honoring what you want and what your brain wants, but also sometimes blending that in with the kind of have to dues. And really making sure that before you work too deeply on something that you want to sell. Make sure that you have people to sell it to. 

Some of the resources that I’ve shared today. In fact, probably most of them are in my neuro divergent business collective. So if you would like to join the collective, we are currently closed for new members, but we will open again in a few months. 

So feel free to join the waitlist. And I can let you know when we’re open next. I’ve got the link in the show notes for the neuro divergent business collective. And yeah. If you actually are interested in the guide that I was talking about, That quick resource that I created over the weekend, the guide to raising prices in an NDA is kept world. I will share that link in the show notes as well. I’ve got my link to my speechy course. So, , both of those are under my Playlearnchat business. 

And you can go and check out convert kit, which is the email service provider I was talking about. Something I haven’t mentioned. And I’m just going to end on is honestly, sometimes if you feel completely stuck and you’re not sure what to work on next. Literally just start somewhere. Just pick something, give yourself a little dopamine hit, find one little thing that’s going to make you feel. A bit of success, a bit of momentum. Anything at all? And that is going to help boost you into figuring out your next steps as well. Good luck.

Thank you so much for listening in. I hope that you’ve taken something helpful from today’s episode and please do share it with a fellow neurodivergent business owner friend. You can find me on Instagram @neurodivergent.business and all the links that I’ve talked about are in the show notes.

Remember, your business can feel aligned and easy and it’s okay to do business  📍 differently. I’ll see you on the next episode.